Written By: Ehtesham Arif
BYD India, a subsidiary of the global EV giant, plans to maintain its top position in India's luxury electric car market, focusing on vehicles priced above ₹30 lakh, leveraging its robust product lineup and strong brand image.
With the upcoming launch of Seal, a luxury electric sedan, BYD aims to challenge established German rivals like Mercedes-Benz and BMW in the premium EV segment, where it already outperforms them in sales volume.
BYD aims to solidify its leadership in the premium EV segment, having sold over 2,000 units in 2023, surpassing BMW and Mercedes-Benz. The company plans to capitalize on its proven technology and global brand recognition.
BYD India plans to expand its dealer and service network, adding at least 10 touchpoints in 2024, covering non-metro locations, and increasing market coverage to 80-85%.
BYD acknowledges the evolving mass EV market in India. It eyes the opportunity to introduce affordable electric cars once the market matures, targeting the ₹13-14 lakh to ₹20-22 lakh price range.
BYD has emerged as a formidable player in the global EV market, becoming the largest-selling EV maker in the December 2023 quarter. With its strong sales volume and proven track record.
BYD India's ambition extends beyond mere sales figures. It aims to redefine the luxury EV segment in India, offering cutting-edge technology, unmatched performance, and exceptional customer experience.