Written By: Ehtesham Arif
Lamborghini's Chairman Stephan Winkelmann reveals ambitious plans for 2024, with the launch of two new models, reflecting confidence in the company's growth trajectory.
Winkelmann highlights Lamborghini's record-breaking year in 2023, fueled by robust orders and expansion across key markets like the United States, Asia-Pacific, Europe, and the Middle East.
Acknowledging India's significance, Winkelmann sees promising prospects for Lamborghini's growth in the country, citing its position as the 14th largest market and its evolving automotive landscape.
Lamborghini witnesses significant growth in the EMEA region, followed by steady increases in the American and Asia Pacific markets, underscoring the brand's global appeal and market penetration.
Winkelmann addresses challenges in the electric vehicle sector, including subsidy reductions and technological limitations, while emphasizing the pivotal role of legislation and consumer demand in shaping the future of EVs.
Emphasizing sustainability, Winkelmann discusses Lamborghini's commitment to reducing emissions and explores alternative solutions like synthetic fuel, signaling the company's proactive approach towards environmental responsibility.
With a focus on flexibility and innovation, Lamborghini remains poised to navigate the complexities of the automotive industry's transition to electrification, ensuring a sustainable and prosperous future.