Mercedes-Benz Reverses Plans to Go Fully Electric by 2030

Written By: Ehtesham Arif 

Mercedes-Benz CEO announces a shift in the brand's electric strategy, no longer aiming for full electrification by 2030. The decision reflects the challenges posed by slow EV adoption worldwide.

Reversal

Slow uptake of electric and hybrid vehicles prompts Mercedes-Benz to rethink its timeline. The brand acknowledges the complexity of transitioning to a CO2-free future and commits to flexibility in its approach.

Reasoning

Despite efforts, Mercedes-Benz's EQ range garners lukewarm response, contributing only 11% of total sales in 2023. The brand faces challenges in boosting adoption rates for electric vehicles.

Market Response

In 2023, Mercedes-Benz sells 2,491,600 vehicles globally, with fully electric vehicles accounting for just 11% of sales. The modest increase underscores the brand's struggle to penetrate the EV market effectively.

Sales Figures

Mercedes-Benz introduces the EQ range in 2021, expanding its lineup to include various electric models. Future plans include an all-electric version of the iconic G-Class and the CLA electric sedan concept.

Product Strategy

CEO Ola Källenius emphasizes the brand's commitment to a CO2-neutral future by the end of the next decade. Mercedes-Benz remains agile, preparing to meet evolving customer needs well into the 2030s.

Adaptability

Mercedes-Benz's decision to adjust its electric strategy reflects a pragmatic approach to market dynamics. With a focus on flexibility and innovation, the brand aims to navigate the transition to sustainable mobility effectively.

Decision

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