Slow uptake of electric and hybrid vehicles prompts Mercedes-Benz to rethink its timeline. The brand acknowledges the complexity of transitioning to a CO2-free future and commits to flexibility in its approach.

Despite efforts, Mercedes-Benz's EQ range garners lukewarm response, contributing only 11% of total sales in 2023. The brand faces challenges in boosting adoption rates for electric vehicles.

In 2023, Mercedes-Benz sells 2,491,600 vehicles globally, with fully electric vehicles accounting for just 11% of sales. The modest increase underscores the brand's struggle to penetrate the EV market effectively.

Mercedes-Benz introduces the EQ range in 2021, expanding its lineup to include various electric models. Future plans include an all-electric version of the iconic G-Class and the CLA electric sedan concept.

CEO Ola Källenius emphasizes the brand's commitment to a CO2-neutral future by the end of the next decade. Mercedes-Benz remains agile, preparing to meet evolving customer needs well into the 2030s.

Mercedes-Benz's decision to adjust its electric strategy reflects a pragmatic approach to market dynamics. With a focus on flexibility and innovation, the brand aims to navigate the transition to sustainable mobility effectively.